Special Features - Master Certification Training

  • Live Instructor-led Sessions
  • Life time access to Latest Content (Presentations & Videos)
  • Research Based Internship
  • Hands-on Projects and Assignments
  • Placement Assistance for Freshers & Digital Marketing Experts
  • 24X7 Trainer’s Support on Discussion Forum
  • Govt. of India Certified Course

Register for Free Orientation Session

Limited Seats Available!
Time : 3 PM to 4:30 PM (IST/GMT +5:30)

      Social Media Marketing Course Syllabus

    • Orientation to Digital Marketing and Social Media
    • Latest Stats and Trends about Social Media (Global & Indian)
    • Relevant Social Media Success Stories (Global & Indian)
    • Orientation to Facebook Brand Pages
    • EndgeRank Algorithm: Why engagement is key to success on Facebook?
    • How to create Facebook Marketing Strategy?
    • Facebook Applications for Fan Growth and Engagement
    • How to create Brand Ambassadors on Facebook?
    • Leveraging Facebook Insights for Success
    • Relevant Facebook Marketing Success Stories (Global & Indian)
    • From Objectives to ROI
    • Competitive Research
    • Strategy Presentation by Participants
    • Exercise: Participants to create Facebook Marketing Strategy for their organizations
    • Types of Facebook Ads
    • Facebook Ads vs Google Adwords
    • Significance of CTR (Click Through Rate)
    • Optimizing Ad Copy & Targeting
    • Exercise: Participants to launch & promote live Facebook Communities
    • Twitter in Plain English
    • Twitter for PR, Brand Building, Customer Engagement and Thought Leadership
    • Leveraging Lists, Hashtags & Trends
    • Tools to listen & measure Influence on Twitter: TweetDeck, Klout, PeerIndex
    • Twitter Strategy Framework: From Objectives to ROI
    • Exercise: Creating Twitter Marketing Strategy
    • LinkedIn in Plain English
    • Lead Generation through Individual Profiles
    • Lead Generation as Enterprise: Company Page, Ads, Developer API, Groups
    • Exercises: Profile Makeover, Answers, Groups, Status Updates, Recommendations
    • Opportunity of other Social Media Channels (e.g. SlideShare, Pinterest, Google+)
    • Open discussion on approach to leverage them
    • Guidelines for Measurement on Social Media
    • Importance of Qualitative Feedback
    • Framework for ROI Measurement
    • Creating ROI Metrics Dashboard
    • Tools to Measure ROI
    • How to choose relevant Social Media channels?
    • Creating multi-channel Social Media strategy
    • Resource Planning: In-house vs Outsource, Key competencies, Tools etc

    Google offers multiple certification exams in Digital Marketing Domain. Digital Vidya course will help you prepare (and pass) the following exams:

    • AdWords Fundamentals
    • Search Advertising
    • Display Advertising
    • Video Advertising
    • Shopping Advertising
    • Google Analytics Individual Qualification (GAIQ)

    Btw, these exams are conducted online by Google for FREE. Anyone can register & appear in these exams.