Special Features - Master Certification Training
Register for Free Orientation Session
Limited Seats Available!
Time : 3 PM to 4:30 PM (IST/GMT +5:30)
Search Engine Optimization
- Evolution & Growth of Search Engines
- How Google Work’s – Basics of SEO
- Periodic Table of SEO success factors
- Basics of HTML
- URL, Meta Tags, Title, H1, Images
- Crawling: XML & HTML Sitemaps, Robots.txt
- Achor text, Internal linking
- Tools: Google Search Console, Bing Webmaster, Google Analytics setup
- Keyword Planner tool (Search volumes, Competition, Business priority)
- Mapping keywords to website pages
- Competition Analysis
- Thinking before designing a website (goals, strategies & measurement models)
- Mobile responsive / adaptive design
- Importance of HTTPs
- Site schema (rich snippets) & architecture
- URL Architecture
- Page Speed Analysis (GTMetrix / YSlow / Google Page Speed)
- Broken links
- Canonicalization
- 301 redirects
- Custom 404 Error pages
- Content marketing basics & its importance
- Directory submissions
- Local listings
- Niche backlinking via influencers & articles
- Social bookmarking
- Press Release optimization
- Social Media backlinking (Qoura, Twitter, LinkedIn, Facebook, Google+, Pinterest)
- Online Reputation Management & Influencer outreach
- Local SEO (Schema for addresses, local keywords, local websites)
- Mobile SEO best practices
- On-page & Off-page audit strategy
- Tools: Screaming Frog, Moz (Fresh Web Explorer, Open Site Explorer etc.), SEOprofiler, domain tools
- Audit Report
- Search Algorithm overview
- Panda
- Penguin
- Hummingbird
- Keeping track of algorithm updates
- Tracking ranks (Webcam)
- Google Analytics Custom Reports
- Creating your custom dashboard
- Voice search
- Augmented & Virtual Reality
- Wearable devices & latest tech
- Semantic web
- SEO
- Backlink Builder ( Influencer Manager / Outreach)
Google offers multiple certification exams in Digital Marketing Domain. Digital Vidya course will help you prepare (and pass) the following exams:
- AdWords Fundamentals
- Search Advertising
- Display Advertising
- Video Advertising
- Shopping Advertising
- Google Analytics Individual Qualification (GAIQ)
Btw, these exams are conducted online by Google for FREE. Anyone can register & appear in these exams.
