Special Features - Master Certification Training

  • Live Instructor-led Sessions
  • Life time access to Latest Content (Presentations & Videos)
  • Research Based Internship
  • Hands-on Projects and Assignments
  • Placement Assistance for Freshers & Digital Marketing Experts
  • 24X7 Trainer’s Support on Discussion Forum
  • Govt. of India Certified Course

Register for Free Orientation Session

Limited Seats Available!
Time : 3 PM to 4:30 PM (IST/GMT +5:30)

 Online Display Advertising Course Syllabus

  •    Where ads might appear in the Display Network
  •    About contextual targeting
  •    About the Display Network ad auction
  •    About “Search Network with Display Select”
  •    Create an effective mobile site
  •    About campaign settings
  •    About the AdWords Ad Gallery
  •    Bidding features on the display network
  •    Choose a bid for your Display Network campaign
  •    Bid on viewable impressions using viewable CPM
  •    About enhanced CPC (ECPC)
  •    About bid adjustments
  •    About automated bidding
  •    Create dynamic display ads
  •    Create a Lightbox ad
  •    Lightbox ad requirements
  •    Targeting settings on the Display Network
  •    About managed placements
  •    Target websites about specific topics
  •    About negative keywords
  •    About language targeting
  •    About ad scheduling
  •    About device targeting settings
  •    Display Planner basics
  •    About targeting your ads by audience interests
  •    About similar audiences on the display network
  •    About demographic targeting
  •    About remarking
  •    Use dynamic remarketing to show ads tailored to your site visitor
  •    Create a feed for your dynamic display ads
  •    Drive Sales and generate leads
  •    Increase brand awareness
  •    Evaluate ad performance on the Display Network
  •    Account, campaign, and ad group performance
  •    Explore your data on the Campaigns tab
  •    Optimize Display Network ads and campaigns
  •    Tips for creating effective display ads
  •    About automatic targeting in Display
  •    About conversion tracking

Google offers multiple certification exams in Digital Marketing Domain. Digital Vidya course will help you prepare (and pass) the following exams:

  • AdWords Fundamentals
  • Search Advertising
  • Display Advertising
  • Video Advertising
  • Shopping Advertising
  • Google Analytics Individual Qualification (GAIQ)

Btw, these exams are conducted online by Google for FREE. Anyone can register & appear in these exams.