Special Features - Master Certification Training
Register for Free Orientation Session
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Time : 3 PM to 4:30 PM (IST/GMT +5:30)
Social Media Marketing Course Syllabus
- Orientation to Digital Marketing and Social Media
- Latest Stats and Trends about Social Media (Global & Indian)
- Relevant Social Media Success Stories (Global & Indian)
- Orientation to Facebook Brand Pages
- EndgeRank Algorithm: Why engagement is key to success on Facebook?
- How to create Facebook Marketing Strategy?
- Facebook Applications for Fan Growth and Engagement
- How to create Brand Ambassadors on Facebook?
- Leveraging Facebook Insights for Success
- Relevant Facebook Marketing Success Stories (Global & Indian)
- From Objectives to ROI
- Competitive Research
- Strategy Presentation by Participants
- Exercise: Participants to create Facebook Marketing Strategy for their organizations
- Types of Facebook Ads
- Facebook Ads vs Google Adwords
- Significance of CTR (Click Through Rate)
- Optimizing Ad Copy & Targeting
- Exercise: Participants to launch & promote live Facebook Communities
- Twitter in Plain English
- Twitter for PR, Brand Building, Customer Engagement and Thought Leadership
- Leveraging Lists, Hashtags & Trends
- Tools to listen & measure Influence on Twitter: TweetDeck, Klout, PeerIndex
- Twitter Strategy Framework: From Objectives to ROI
- Exercise: Creating Twitter Marketing Strategy
- LinkedIn in Plain English
- Lead Generation through Individual Profiles
- Lead Generation as Enterprise: Company Page, Ads, Developer API, Groups
- Exercises: Profile Makeover, Answers, Groups, Status Updates, Recommendations
- Opportunity of other Social Media Channels (e.g. SlideShare, Pinterest, Google+)
- Open discussion on approach to leverage them
- Guidelines for Measurement on Social Media
- Importance of Qualitative Feedback
- Framework for ROI Measurement
- Creating ROI Metrics Dashboard
- Tools to Measure ROI
- How to choose relevant Social Media channels?
- Creating multi-channel Social Media strategy
- Resource Planning: In-house vs Outsource, Key competencies, Tools etc
Google offers multiple certification exams in Digital Marketing Domain. Digital Vidya course will help you prepare (and pass) the following exams:
- AdWords Fundamentals
- Search Advertising
- Display Advertising
- Video Advertising
- Shopping Advertising
- Google Analytics Individual Qualification (GAIQ)
Btw, these exams are conducted online by Google for FREE. Anyone can register & appear in these exams.
