Special Features - Master Certification Training

  • Live Instructor-led Sessions
  • Life time access to Latest Content (Presentations & Videos)
  • Research Based Internship
  • Hands-on Projects and Assignments
  • Placement Assistance for Freshers & Digital Marketing Experts
  • 24X7 Trainer’s Support on Discussion Forum
  • Govt. of India Certified Course

Register for Free Orientation Session

Limited Seats Available!
Time : 3 PM to 4:30 PM (IST/GMT +5:30)

 Search Engine Marketing Course Syllabus

  • Understanding Google search
  • Rule based personalization of marketing at internet scale
  • Overview of Google Adwords, Microsoft AdCenter and Yahoo Search Marketing
  • PPC definition & it’s functioning
  • Important Terms – Quality Score, Conversion Rate etc.
  • Quality Score Overview
  • Setting objectives, goals & expectations
  • Actionable metrics for performance measurements
  • Formulating account structure
  • Effective segmentation of keywords
  • Usage of multiple match types
  • Non-overlapping Ad Groups
  • Understanding industry key-drivers
  • Competitive Analysis
  • Organizational positioning
  • Targeting
  • Compelling ads that increase click-through-rate’s (CTR) lower costs
  • Understanding, Analyzing & Improving – Relevance & Quality score
  • Improve conversion rates, targeted ads & relevant landing pages
  • Ad preview tool
  • Best practices like using features such as reviews, +1 button etc.
  • Overview of the tools
  • Understanding advance functionality
  • Understand bidding strategy
  • Manual vs. Automated bid management
  • Different bid management features like CPA bidding, position preference etc.
  • Importance of UI/UX design
  • Call-to-action
  • Set campaign objectives & goals
  • Define Performance Metrics
  • Monitor PPC activity with Google Analytics
  • Understand & connect with the user
  • Benefit from search behavior of prospective customer
  • Understand & connect with the user
  • Benefit from search behavior of prospective customer
  • Multivariate Testing
  • A/B split Testing
  • Re-marketing
  • Mobile Advertising
  • Display & Video Formats
  • Optimize the display network campaigns
  • Track & measure views through conversions

Google offers multiple certification exams in Digital Marketing Domain. Digital Vidya course will help you prepare (and pass) the following exams:

  • AdWords Fundamentals
  • Search Advertising
  • Display Advertising
  • Video Advertising
  • Shopping Advertising
  • Google Analytics Individual Qualification (GAIQ)

Btw, these exams are conducted online by Google for FREE. Anyone can register & appear in these exams.