Special Features - Master Certification Training

  • Live Instructor-led Sessions
  • Life time access to Latest Content (Presentations & Videos)
  • Research Based Internship
  • Hands-on Projects and Assignments
  • Placement Assistance for Freshers & Digital Marketing Experts
  • 24X7 Trainer’s Support on Discussion Forum
  • Govt. of India Certified Course

Register for Free Orientation Session

Limited Seats Available!
Time : 3 PM to 4:30 PM (IST/GMT +5:30)

     Search Engine Marketing Course Syllabus

    • Understanding Google search
    • Rule based personalization of marketing at internet scale
    • Overview of Google Adwords, Microsoft AdCenter and Yahoo Search Marketing
    • PPC definition & it’s functioning
    • Important Terms – Quality Score, Conversion Rate etc.
    • Quality Score Overview
    • Setting objectives, goals & expectations
    • Actionable metrics for performance measurements
    • Formulating account structure
    • Effective segmentation of keywords
    • Usage of multiple match types
    • Non-overlapping Ad Groups
    • Understanding industry key-drivers
    • Competitive Analysis
    • Organizational positioning
    • Targeting
    • Compelling ads that increase click-through-rate’s (CTR) lower costs
    • Understanding, Analyzing & Improving – Relevance & Quality score
    • Improve conversion rates, targeted ads & relevant landing pages
    • Ad preview tool
    • Best practices like using features such as reviews, +1 button etc.
    • Overview of the tools
    • Understanding advance functionality
    • Understand bidding strategy
    • Manual vs. Automated bid management
    • Different bid management features like CPA bidding, position preference etc.
    • Importance of UI/UX design
    • Call-to-action
    • Set campaign objectives & goals
    • Define Performance Metrics
    • Monitor PPC activity with Google Analytics
    • Understand & connect with the user
    • Benefit from search behavior of prospective customer
    • Understand & connect with the user
    • Benefit from search behavior of prospective customer
    • Multivariate Testing
    • A/B split Testing
    • Re-marketing
    • Mobile Advertising
    • Display & Video Formats
    • Optimize the display network campaigns
    • Track & measure views through conversions

    Google offers multiple certification exams in Digital Marketing Domain. Digital Vidya course will help you prepare (and pass) the following exams:

    • AdWords Fundamentals
    • Search Advertising
    • Display Advertising
    • Video Advertising
    • Shopping Advertising
    • Google Analytics Individual Qualification (GAIQ)

    Btw, these exams are conducted online by Google for FREE. Anyone can register & appear in these exams.