Special Features - Master Certification Training

  • Live Instructor-led Sessions
  • Life time access to Latest Content (Presentations & Videos)
  • Research Based Internship
  • Hands-on Projects and Assignments
  • Placement Assistance for Freshers & Digital Marketing Experts
  • 24X7 Trainer’s Support on Discussion Forum
  • Govt. of India Certified Course

Register for Free Orientation Session

Limited Seats Available!
Time : 3 PM to 4:30 PM (IST/GMT +5:30)

 Search Engine Advertising Overview

Search engine advertising (SEA) is a branch of online marketing and, together with SEO, a discipline of search engine marketing. In SEA, advertisements in the form of a text or images are posted on search engines such as Google or Bing. The advertisements are then placed prominently in the SERP. The posting of advertisements within the framework of SEA is the main source of income for search engine providers.

 Search Engine Advertising Cource Syllabus

  • Search engine advertising
  • Posting of ads in the form of a text or images on search results pages or other websites
  • Good ranking can be achieved through optimization of text ads and offers
  • Clear control of advertisement measures with calculable success
  • Means to increase traffic or improve the brand
  • Can be part of a temporary marketing campaign
  • Many possibilities for targeting or retargeting
  • Acknowledged as advertising

Google offers multiple certification exams in Digital Marketing Domain. Digital Vidya course will help you prepare (and pass) the following exams:

  • AdWords Fundamentals
  • Search Advertising
  • Display Advertising
  • Video Advertising
  • Shopping Advertising
  • Google Analytics Individual Qualification (GAIQ)

Btw, these exams are conducted online by Google for FREE. Anyone can register & appear in these exams.